Dreams are to become 3D reality with Seymourpowell’s new VR (virtual reality) software.
Design and innovation group, Seymourpowell has created a cutting edge VR tool. The software has been built and tailored for the automotive industry. It allows teams around the world to seamlessly collaborate in one virtual space.
This seamless workflows gives the teams the ability to create sketches in the virtual environment. Consequently having this option just means the possibilities are endless in collaborative work. Multiple people can share dreams in one space where they become 3D reality.
Originally debuted at the London Motor Show, U.K, the tool allows collaborators in any location to ‘dial in’. There are no limits to where teams can collaborate from, it can be anywhere in the world. People can view and participate in the design process as it happens live.
“Our new approach to designing in VR radically streamlines the design process, allowing designers, engineers, and marketing teams to collaborate on the design process in exciting new ways,” commented Richard Seale, lead automotive designer at Seymourpowell. “It lets designers create designs in 3D and at any scale from the very start of the design process. I believe this is the future of design.”
Seymourpowell believes that by increasing efficiency and collaboration, the software “will help to shorten the time it takes to bring a new car from napkin sketch to showroom floor”.
As well as providing efficiency, the software also includes increased flexibility, a streamlined process and new opportunities for the customer. The powerful VR sketching functionality is what gives it this flexibility. Subsequently, this allows designers to easily draw complex curves and shapes, in turn turning dreams into 3D reality.
What Does This Mean For The Future Of Automotive Design?
We think this will change the game completely in the way we design and manufacture vehicles. The way teams can collaborate, for sure will give us new dynamics and input from multiple locations. On the other hand, even from a customer point of view. Customers who are after bespoke or custom features are given options as they have the chance to virtually experience the car’s design before making a purchase. This element is important, as it allows the consumers dreams become 3D reality, truly immersing the consumer on a grand scale.
We feel, even though this software has been pitched for the automotive industry, it could go on to have a wider impact.